Autmn's Safehouse

Autmn’s Safehouse is a music artist and vocal coach based in Melbourne, Australia. Passionate about genuinely helping aspiring music artists, Autmn’s Safehouse is a safe environment for singers to improve their vocal abilities and explore their creative expression through a holistic coaching approach.
SERVICES

Brand Identity
Brand Collaterals

BRAND GOAL

In a large industry of music producing and mentoring, positioning the brand as a gentle and compassionate companion to intimidated music artist was the main goal of the project.

KIND WORDS FROM AUTMN

"Wow, I absolutely love everything you have done with the ebooks, I can't thank you enough! I love that we are able to work so fluidly together! Thank you so much for sending all of those they look SO great!!"

DESIGN NOTES

The overall direction of the brand identity was to create a heartfelt, clean, confident, and timeless look without being too intimidating. A sincere and understanding personality was essential in building out the brand.