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Tisa Home

Tisa Home is a home improvement supply store based in Manila, Philippines. Led by Architect Francine Cruz, her vision for the brand was to offer a variety of carefully selected, unique, and finest decorative tiles in the local market. Positioning was crucial to create a stand out, modern, and elevated shop in a competitive market so we opted to go with a light and professional personality that was not intimidating to homeowners, contractors, and suppliers.

SERVICES

Brand Identity
Brand Collaterals

BRAND GOAL

Our primary goal was to design a professional image that targets a wide audience group. Being in a field that is known to be technical the goal was to create a customer experience that was seamlessly accessible to everyone. This resulted in a contemporary identity that focuses on elevated interior essentials that allow their customers to be creative and freely express themselves through artistic interior implements.

KIND WORDS FROM FRANCINE

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DESIGN NOTES

The style is centered with minimal, clean type and straightforward imagery, and neutral tones. Creating a genuine, clean, and sophisticated look without being too feminine, intimidating, or generic to the industry is key to an accessible and welcoming brand.